The Budget vs Reality Gap: Why Cash Flow Breaks Even When You’re Busy
Ashley Keatts Ashley Keatts

The Budget vs Reality Gap: Why Cash Flow Breaks Even When You’re Busy

If your business is busy but cash still feels tight, your budget isn’t protecting you. In this video we break down the “Budget vs Reality” gap, how timing blind spots create cash flow pressure, and why profitable businesses still feel financially stressed.

Book a review of your last 90 days and uncover where your cash strain is forming before it turns into an emergency.

#cashflow #smallbusinessfinance #bookkeeping #profitability #businessstress #financialstrategy #tradessmallbusiness

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The Danger of Vague Transactions: Why Missing Payees & Lazy Categories Break Your Books
Ashley Keatts Ashley Keatts

The Danger of Vague Transactions: Why Missing Payees & Lazy Categories Break Your Books

Balanced books can still be lying to you. Blank payees, vague categories, and missing memos quietly break your margins and risk your tax deductions. In this video, we explain why transaction discipline is the foundation of clean financial data and profitable decisions. 📅 Book a free consultation with A&L Bookkeeping & Accounting 👉 https://meet.brevo.com/ashley-keatts/30-minute-meeting #bookkeeping #profitfirst #smallbusinessfinance #taxdeductions #quickbooks #margins #cashflow #businessgrowth

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How to Read Your Monthly P&L Like a CEO
Ashley Keatts Ashley Keatts

How to Read Your Monthly P&L Like a CEO

Your Profit & Loss statement is more than just a report. It’s your business dashboard. In this video, we break down how to read your monthly P&L like a CEO, how to spot red flags early, track margin leaks, and understand what your numbers are really telling you so you can make smarter decisions with confidence.

Schedule your free cash flow consult here: {{Link}}

#smallbusinessfinance #profitandloss #cashflowmanagement #bookkeepinghelp #profitfirst #businessowners #tradessmallbusiness #performance shops #ceo mindset #financialclarity

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The Owner’s Pay Gap: Why Your Business Feels Heavy Even When Sales Are Up
Ashley Keatts Ashley Keatts

The Owner’s Pay Gap: Why Your Business Feels Heavy Even When Sales Are Up

If you’re a small business owner who feels busy, stressed, and still underpaid by your own company, this video is for you.

Most entrepreneurs fall into what we call the Owner’s Pay Gap. It’s the gap between what your business can afford to pay you and what you’re actually taking home. And that gap is one of the biggest hidden causes of burnout, cash flow anxiety, and constant financial pressure.

In this video, we break down:

  • Why “I’ll pay myself when the business stabilizes” keeps owners stuck

  • How improper owner compensation hurts cash flow and tax planning

  • What Profit First says about paying yourself first

  • Real owner pay percentage targets by revenue level

  • How to set up a consistent owner paycheck

  • Why random owner draws lead to tax surprises and burnout

If your business is paying everyone except you, it’s time to fix that.

📌 Learn how to close your owner pay gap and finally build a business that supports your life, not just your expenses.

👉 Need help setting up Profit First or cleaning up your cash flow systems? Schedule a free consultation with A&L Bookkeeping and Accounting.

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The Profit First Trap: When Your Bank Balance Lies to You
Ashley Keatts Ashley Keatts

The Profit First Trap: When Your Bank Balance Lies to You

Your bank balance looks great, but your stress says otherwise. That’s not bad luck. That’s a Profit First pitfall.

In this video, Ashley breaks down one of the most common mistakes shops and tradespeople make: using the income account balance as permission to spend. We explain why the income account is just a holding tank, how Parkinson’s Law causes spending to expand, and why a “false available balance” leads to payroll stress, tax surprises, and cash shortages.

You’ll learn how to properly structure your Profit First accounts, why separating money early matters most during race season or busy season, and how intentional allocations give you clarity instead of chaos.

If your bank says you’re fine but your accountant says you’re broke, this video explains exactly why, and how to fix it.

Need help setting up or correcting your Profit First system? That’s what we do at A&L Bookkeeping & Accounting.

#ProfitFirst
#CashFlowManagement
#TradesBusiness
#PerformanceShops
#RaceSeasonAccounting
#SmallBusinessMoney
#FalseAvailableBalance
#ShopOwners

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Inventory vs Fixed Assets: The Equipment Mistake That Skews Your Profit
Ashley Keatts Ashley Keatts

Inventory vs Fixed Assets: The Equipment Mistake That Skews Your Profit

Buying equipment is the easy part. Tracking it correctly is where most shops get burned.

In this video, Ashley from A&L Bookkeeping and Accounting breaks down how equipment should really be handled in your books so your margins, taxes, and financials tell the truth. We cover the difference between inventory and fixed assets, when to expense versus depreciate, and how repairs and upgrades should be treated.

Misclassifying equipment can inflate profit one year, tank it the next, and leave you wondering where the cash went. When equipment is tracked correctly, you get cleaner books, better tax planning, and smarter decisions about future upgrades.

If you own a performance shop, race team, or service-based business, this is one of those fundamentals that quietly makes or breaks profitability.

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The Parts Pricing Trap: How Small Discounts Kill Your Blended Margin
Ashley Keatts Ashley Keatts

The Parts Pricing Trap: How Small Discounts Kill Your Blended Margin

Your labor rate looks solid. Customers are happy. But profit at the end of the month doesn’t add up.

For performance shops, race teams, and any business selling parts and labor together, the problem is often hiding in parts pricing.

In this video, we break down:

  • What blended margin really means

  • Why “I’ll make it up on labor” doesn’t work

  • How small part discounts quietly drain profit

  • The real costs behind parts, labor burden, and overhead

  • How to build consistent, data-backed pricing

Tiny undercharges add up fast, and they can quietly erase thousands in profit every year. If your pricing looks good on the invoice but not in the bank, this video is for you.

If you want help identifying profit leaks and fixing your pricing system, that’s exactly what we do.

#bookkeeping #performancebusiness #raceshop #pricingstrategy #profitmargins #smallbusinessfinance #costofgoods #laborburden #shopowners

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Prepararse para crecer: lo que debes tener antes de expandir tu negocio u operación de carreras
Ashley Keatts Ashley Keatts

Prepararse para crecer: lo que debes tener antes de expandir tu negocio u operación de carreras

Expandir tu negocio u operación de carreras es emocionante y también arriesgado. Ya sea que planees contratar personal, abrir una segunda ubicación o agregar un segundo auto de carreras, hacerlo sin la preparación adecuada puede crear problemas serios. Aquí te explico cómo construir una base financiera firme para que tu crecimiento sea sostenible, no caótico.

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Reservas de contingencia financiera: lo que todo corredor o pequeño empresario necesita tener
Ashley Keatts Ashley Keatts

Reservas de contingencia financiera: lo que todo corredor o pequeño empresario necesita tener

Dirigir un negocio de carreras drag u otro tipo de emprendimiento implica épocas altas, bajas y giros inesperados. Ya sea transporte, reparaciones de equipo, cancelaciones de eventos o temporadas bajas, contar con una reserva de contingencia financiera puede marcar la diferencia entre entrar en pánico o mantener tu impulso.


Aquí tienes pasos prácticos que puedes seguir desde ahora para construir esas defensas y reducir las sorpresas cuando algo salga mal.

 

¿Por qué importan las reservas de contingencia financiera?

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The Hidden Cost of Convenience: How Merchant Fees Chip Away at Your Profit
Ashley Keatts Ashley Keatts

The Hidden Cost of Convenience: How Merchant Fees Chip Away at Your Profit

Credit card fees. Merchant fees. Processing fees. Whatever you call them, they can quietly drain the profit from performance shops, race teams, and service-based businesses.

In this video, Ashley breaks down:
• What merchant fees really cost
• Whether you can legally pass fees to customers
• The difference between surcharges and cash-discount programs
• Why your processor deposits rarely match your QuickBooks numbers
• How proper reconciliation keeps your margins accurate
• Why this is work you shouldn’t be doing after hours

If you want help reviewing your payment setup or making sure your processor deposits match your books, reach out to A&L Bookkeeping. We can help you protect your profit and clean up fee-related confusion.

#bookkeeping #merchantfees #creditcardprocessing #smallbusinessfinance #autoshopowner #performanceshop #raceteambusiness #quickbookshelp #cashflowcoach #profitfirst #teamaandl #dragstripbusiness

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Full Shelves ≠ Full Bank Account: The Truth About Inventory and Cash Flow
Ashley Keatts Ashley Keatts

Full Shelves ≠ Full Bank Account: The Truth About Inventory and Cash Flow

Why race teams and performance shops feel “busy and broke” at the same time — and what you can do about it

If you run a performance shop, race team, or parts-based business, you already know what it feels like to walk into the shop and see fully stocked shelves. It looks successful. It feels successful. Customers see rows of parts, engines, and components and think, “Dang — business must be booming.”

And as the owner, it’s easy to think the same thing:

“Look at everything we have in stock — we’re doing great.”

But here’s the reality that surprises a lot of business owners the first time they hear it:

Inventory is not cash. It’s not revenue. And it’s definitely not profit.

Until that inventory sells and is properly recorded in your accounting system, it’s simply money sitting still — money you can’t spend, can’t take home, and can’t use to pay bills.

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Payroll Errors Happen — Here’s How to Catch Them Before They Cost You
Ashley Keatts Ashley Keatts

Payroll Errors Happen — Here’s How to Catch Them Before They Cost You

Payroll mistakes can happen to any small business — missed paydays, miscalculated hours, or payroll taxes that didn’t file when they should have. The impact can ripple fast: legally, financially, and emotionally.

Ashley from A&L Bookkeeping and Accounting explains what really happens when payroll goes wrong, how to prevent common errors, and why it’s critical to have the right systems in place.

Even with great software, payroll errors are inevitable — but our clients benefit because we catch and correct them early, before they ever turn into missed checks, tax penalties, or employee headaches.

✅ Learn the most common causes of payroll errors
✅ Understand the legal and tax risks of late or incorrect payroll
✅ Follow A&L’s simple payroll accuracy checklist
✅ See how our payroll review process protects your team and your bottom line

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Before You Scale: The Financial Checklist Every Growing Business Needs
Ashley Keatts Ashley Keatts

Before You Scale: The Financial Checklist Every Growing Business Needs

Scaling a business is exciting, but growing too fast can lead to financial strain. Learn the essential cash-flow checks, cost planning, repeatable processes, and KPI benchmarks you need before adding staff, opening a second location, or expanding your race team. Grow smart with A&L Bookkeeping.

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When Your Books Turn Into a Detective Case: How to Trace and Stop Cash Flow Leaks
Ashley Keatts Ashley Keatts

When Your Books Turn Into a Detective Case: How to Trace and Stop Cash Flow Leaks

Learn how to trace and fix cash flow leaks in your business with a step-by-step detective-style approach. Discover how to review bank statements, AR, AP, and transaction errors, plus when it makes sense to outsource bookkeeping. A&L Bookkeeping helps small businesses gain clarity, protect cash flow, and prevent future financial issues.

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Bank Reconciliations: The Growth Tool You’re Probably Ignoring
Ashley Keatts Ashley Keatts

Bank Reconciliations: The Growth Tool You’re Probably Ignoring

Discover how monthly bank reconciliations can do more than catch errors—they can reveal when your business is ready to grow. Learn to spot financial red flags and green lights, improve bookkeeping accuracy, and use your reconciliation reports as a roadmap for scaling your small business with confidence.

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Accounting Cleanup Projects: When & How to Reset a Messy Year
Ashley Keatts Ashley Keatts

Accounting Cleanup Projects: When & How to Reset a Messy Year

Feeling like your books are a mess? Learn how to reset messy accounting mid-year: spot red flags (unreconciled statements, uncategorized entries), plan cleanup steps, prioritize bank/AR/AP fixes, and build systems so this doesn’t happen again. Avoid tax errors, bad decisions & surprise liabilities. #SmallBiz #BookkeepingCleanup #AccountingRescue #InternalControls

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When Your Right-Hand Isn’t Perfect: Why Your Small Business Still Needs Internal Controls
Ashley Keatts Ashley Keatts

When Your Right-Hand Isn’t Perfect: Why Your Small Business Still Needs Internal Controls

Discover why internal controls are critical for small businesses — even with trusted staff. Learn how human error can cost thousands, how to set guardrails (segregation of duties, approval workflows, surprise audits) and reset weak financial systems. Avoid costly surprises and protect your business. #SmallBusiness #InternalControls #Bookkeeping #BusinessRisk

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